Conversion in Online Marketing

.Currently, there are a number of good practices to attract the right influencers, guide them to produce content that really benefits the brand, and measures the results of the strategy to discover if it generated a satisfactory return on investment. If you want to know more details about digital influencers and how they can be useful in your online marketing agentur nürnberg planen. Conversion is the term used to represent the process of attracting users to your contact base and driving them to the bottom of the sales funnel.


The goal of conversion optimization is to discover where conversions are not being used properly within a blog or website. And the best way to do that is to analyze data and run tests that indicate areas for improvement.



More and more the user has power in their consumption journey, both in terms of content and the interactions they make with brands.


That is why the concept in question has been so relevant in companies' strategies. From performance to visual design, web pages have to be structured to create a pleasant browsing experience, which will retain the user for longer.


In fact, a TopTotal report provided the data that 88% of visitors would not interact with a website again after a bad browsing experience.


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